Brazil Brazilian E-Commerce: Financial and Market Analysis

Abstract

This research examines the development of Brazilian e-commerce from a financial and market perspective: its past development, current levels, consumer characteristics, and the degree of digital maturity for international trade. The main objective is to determine the drivers of the sector's expansion and assess its capacity for insertion into the global market. The study's methodology is qualitative, basic, and exploratory, resulting from a literature review as well as an analysis of secondary data available in specialized reports and studies. The results show that national e-commerce is growing steadily due to digitization, mobile devices, and marketplaces. However, the country still faces structural difficulties in expanding its international presence, especially micro and small businesses. It is concluded that strengthening Brazilian e-commerce depends on the integration of innovation, public policies, and technological capacity building, essential elements for consolidating its global competitiveness.